NEW BUSINESS. PARTNERSHIPS. SALES.
Freelance sales by Rik van Rijssen. Commercial thinking with a human edge.
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Editorial portrait on stage
01 / THE HUMAN SIDE

BUSINESS
IS PERSONAL.

Freelance sales and partnerships for brands that want to be in the right places, with the right people.
Different products. Same skill: finding common ground.

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02 / WHO I AM
LESS NOISE. MORE MOVEMENT.
ABOUT.

I open the right doors, start the right conversations and turn them into relationships that last.

Sales has always been the common thread in my career: from motorcycle apparel at Alpinestars to fashion at Bestseller (ONLY & SONS) and Colourful Rebel. It taught me one thing above all: people buy from people. Today I handle strategic partnerships for artist Esther Zuiderveld, sell SumUp payment solutions to entrepreneurs, and help companies that want to grow, from the very first contact to a lasting partnership.

Rik van Rijssen
Founder, Common Ground Commercial Studio
03 / TRACK RECORD

BRANDS I
WORK WITH.

Now

Esther Zuiderveld Art

Strategic Partnerships. A Dutch family legacy since 1921, reimagined for the modern world. I build the partnerships that bring her work to new audiences.

SumUp

Payment solutions for entrepreneurs, from shops to hospitality.

Previously
What I do

NEW BUSINESS

Finding the right people and opening the right doors: retailers, galleries, hospitality, entrepreneurs and corporate buyers.

PARTNERSHIPS

Building collaborations that make sense for both sides, and keep making sense long after the first deal.

REPRESENTATION

Your face in the market: on the road, at fairs, in showrooms and across the table.

Editorial portrait in suit and tie
04 / THE CONVERSATION

THE RIGHT
CONVERSATION
CHANGES EVERYTHING.

Fashion, art, payment solutions. Different worlds, one job: walking in, understanding what the person across the table needs, and building a relationship that lasts longer than one deal.

05 / HOW I WORK

PEOPLE.
OPPORTUNITIES.
MOMENTUM.

  1. Know the product. I learn your brand until I can tell its story better than a brochure.
  2. Map the ground. Which buyers, which regions, which doors first.
  3. Open the door. Visits, calls, conversations. In person wherever possible.
  4. Keep it open. Follow-up and aftercare. That's where the real business is.
06 / LET'S TALK

LET'S
TALK.

Got a brand worth selling? Let's find common ground.

rik@commongroundcommercialstudio.com
Amsterdam / The Netherlands
Common Ground Commercial Studio © 2026